Referrals for Life Blog
Emotionally Charged Connection®by Eddie Esposito & Dr. Ivan Misner® Do you go to work and do the same thing, day in and day out, not knowing your potential, or where you’ll ultimately end up? Dr. Misner and Referral Institute Vice President and Partner, Eddie Esposito, speak about the Emotionally Charged Connection®. Whether you are lacking vision, not sure […]
Business Networking | Dr. Ivan Misner
Referral Marketing: Know the Risks, Reap the Rewards
In a radio interview I once did, the host of the program asked me whether I consider referral marketing the safest form of advertising. Without the slightest hesitation, I confidently answered, “By all means, no.” Based on his response, I’m sure he was shocked by that answer. I went on to explain that I believe very strongly in the tremendous benefits that word-of –mouth marketing can bring. However, there are unique risks associated with referral advertising that are not an issue in commercial or other forms of advertising. When you give a referral, you give a little of your reputation ...
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Grow your business in the most effective way, with more and better referrals.
The Referral Institute teaches business professionals throughout the world how to harness the power of word-of-mouth marketing to drive sales for fast, sustainable business growth. The Referral Institute is a consulting company specialising in building franchise businesses that deliver increased profitability to businesses through Referrals For Life™.
We deliver proven Key note speaking, Training, Coaching and Consulting expertise in Referral Marketing.
We help our clients to build relationships that drive success.
At present, the organisation has over 100 certified trainers operating in ten countries, and the numbers are rapidly growing. We are looking to expand and mirror our success in the G.C.C countries, so if you feel you can refer a trusted individual for a franchise opportunity, then please contact Phil in the 'About Us' Section.
Referral based, word-of-mouth "recommendation to do business" is the ultimate sales programme. We provide this expertise to all our clients, enabling them to improve on results obtained from such marketing tools as traditional advertising, public relations and websites.
If you wish to learn more about "word-of-mouth" marketing and how to create an effective referral system please look at our Programs page. Beyond that, we would love to talk with you (word-of-mouth or email) about growing your business the effective way, by generating qualified referrals. To find your local training centre, click on 'Regional Headquarters.'
See some our students celebrating their graduation from the Certified Networker Program (includes testimonials). Click on Photo to see video of the event Radio Interview Hear Phil Bedford being interviewed on Dubai Eye 103.8 Business Breakfast by Malcolm Taylor and Brandy Scott.